I found useful idea in John's Ideas and Creativity blog. He suggest a technique for naming and listing people who can help you with your project.
As he said: "It can help to generate a list of disparate people to help with creativity; considering the fantasy input of others - both real people and fictional people - can provide interesting perspectives on creative effort or problem solving. The lists can also be used to help kick-start creativity at the blank page stage." Then he talks about concrete directives for doing this.
You can see details here. As I see - it is an interesting creativity technique. Other useful note: when somebody tries to think as another person, it helps him to access other ideas in his mind. Without such position changing he could never find many alternative ideas.
Remember, when you try to think - you think as Mister Smith, for example. You have an image - what exactly you should think as Mister Smith. It is not effective, isn't it? But you can also change your mind if you want. And you will think as somebody else.
This blog is running by authors of Mind Pad (www.mind-pad.com)